{"id":42029,"date":"2021-04-02T10:19:23","date_gmt":"2021-04-02T10:19:23","guid":{"rendered":"https:\/\/eu4moldova.eu\/?page_id=42029"},"modified":"2021-05-04T12:35:54","modified_gmt":"2021-05-04T12:35:54","slug":"stronger-together-communication-campaign","status":"publish","type":"page","link":"https:\/\/eu4moldova.eu\/en\/stronger-together-communication-campaign\/","title":{"rendered":"&#8220;Stronger Together&#8221; Communication Campaign"},"content":{"rendered":"<h1>\n<p><strong>Stronger Together<\/strong><\/p>\n<\/h1>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/Europe-Day_Stronger-Together.jpg\" alt=\"\"><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">The main focus of this communication campaign is to increase the level of awareness of Moldovan citizens on the European Union and its Member States, its role in its relations with the country and the support and assistance provided, as well as its culture and values.\u00a0 The <\/span><b>\u201cStronger Together\u201d <\/b><span style=\"font-weight: 400;\">Communication Campaign aims to communicate about tangible results to the Moldovan people due to EU assistance and support. Developed as an umbrella campaign created to gather under the same core narrative the information and communication activities implemented by the EU and EU funded projects, as well as bilateral support of EU Member States under the Team Europe spirit, \u201cStronger Together\u201d aims to provide objective and interesting information about EU values and culture, as well as EU assistance and support.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign has several specific objectives:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informing about tangible results of EU assistance and reforms implemented in the context of EU-Moldova relations, about the efforts to improve the quality of life of Moldovan citizens;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging civil society, community organizations and social networks to inform and share knowledge on EU values and assistance provided, focusing on people\u2019s well-being at the core of their actions;\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">underlining the tangible impact of EU support on the development of the Republic of Moldova from an economic perspective.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The \u201cStronger Together\u201d campaign was launched to mark several important milestones, which highlight the results of EU-Republic of Moldova relations:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 10<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> Anniversary of the Eastern Partnership;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 5<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> Anniversary of the Association Agreement between Moldova and EU;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 5<\/span><span style=\"font-weight: 400;\">th<\/span><span style=\"font-weight: 400;\"> Anniversary of the Deep and Comprehensive Free Trade Area (DCFTA);<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The 5th Anniversary of the Visa Liberalisation for Moldovan citizens to the EU members states.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Communication activities envisaged to increase EU visibility through the \u201cStronger Together\u201d campaign have been linked to a series of actions implemented by several EU funded projects.\u00a0<\/span><\/p>\n<\/div>\n<h3>\n<p><strong>EU Day 2019<\/strong><\/p>\n<\/h3>\n<div>\n<p>A TV spot invitation of H.E. EU Ambassador for people to celebrate EU Day in Chisinau, Cahul and other cities and villages all around the country was produced and broadcasted on the most diverse split of the 6 national TV, 7 regional TV channels and 5 national radio stations.<\/p>\n<\/div>\n<p><iframe src=\"https:\/\/www.youtube.com\/watch?v=DusKMnq-trA\"><\/iframe><\/p>\n<h3>\n<p><strong>EU Day in Tiraspol 2019 <\/strong><\/p>\n<\/h3>\n<div>\n<p>The Europe Day in Chisinau and Cahul was followed by the EU Day flagship event in Tiraspol with the participation of EU Delegation, 13 EU Embassies and 4 EU Projects, as well as US Embassy to Moldova and OSCE Mission to Moldova high officials.<\/p>\n<\/div>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-301.jpg\" alt=\"\"><\/p>\n<h3>\n<p><strong>Highlights<\/strong>:<\/p>\n<\/h3>\n<div>\n<ul>\n<li>According to the data provided daily by the TV monitoring company, 446.608 people saw the EU Day spot at least once and 734.452 of people saw the video at least 3 times.<\/li>\n<li>The Open-Air event was attended by at least 600 of people from Transnistria, especially young students from local university. The event was picked up by local media, as the journalists from the right bank of the Nistru river were not allowed to attend it.<\/li>\n<\/ul>\n<\/div>\n<ul>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-301.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (301)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-289.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (289)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-207.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (207)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-192.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (192)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-145.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (145)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-119.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (119)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-63.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (63)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/EuropeDay2019_Tiraspol-11.jpg\" alt=\"\"><\/p>\n<h3>EuropeDay2019_Tiraspol (11)<\/h3>\n<\/li>\n<li>\n<p>        <img decoding=\"async\" src=\"\/wp-content\/uploads\/Europe-Day-Chisinau-2019.jpg\" alt=\"\"><\/p>\n<h3>Europe Day Chisinau 2019<\/h3>\n<\/li>\n<\/ul>\n<p><!--more--><br \/>\n<!-- {\"name\":\"Case Study\",\"type\":\"layout\",\"children\":[{\"name\":\"Project\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"image_size\":\"cover\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\"},\"children\":[{\"name\":\"\",\"type\":\"row\",\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"type\":\"headline\",\"props\":{\"title_element\":\"h1\",\"content\":\"\n\n<p><strong>Stronger Together<\\\/strong><\\\/p>\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/Europe-Day_Stronger-Together.jpg\"}}]}]}]},{\"name\":\"Task\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"image_size\":\"cover\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"padding\":\"xsmall\"},\"children\":[{\"name\":\"\",\"type\":\"row\",\"props\":{\"column_gap\":\"large\",\"row_gap\":\"large\"},\"children\":[{\"name\":\"\",\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"name\":\"\",\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"margin\":\"default\",\"content\":\"\n\n<p><span style=\\\"font-weight: 400;\\\">The main focus of this communication campaign is to increase the level of awareness of Moldovan citizens on the European Union and its Member States, its role in its relations with the country and the support and assistance provided, as well as its culture and values.\\u00a0 The <\\\/span><b>\\u201cStronger Together\\u201d <\\\/b><span style=\\\"font-weight: 400;\\\">Communication Campaign aims to communicate about tangible results to the Moldovan people due to EU assistance and support. Developed as an umbrella campaign created to gather under the same core narrative the information and communication activities implemented by the EU and EU funded projects, as well as bilateral support of EU Member States under the Team Europe spirit, \\u201cStronger Together\\u201d aims to provide objective and interesting information about EU values and culture, as well as EU assistance and support.\\u00a0\\u00a0<\\\/span><\\\/p>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">The campaign has several specific objectives:\\u00a0<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Informing about tangible results of EU assistance and reforms implemented in the context of EU-Moldova relations, about the efforts to improve the quality of life of Moldovan citizens;<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">Engaging civil society, community organizations and social networks to inform and share knowledge on EU values and assistance provided, focusing on people\\u2019s well-being at the core of their actions;\\u00a0<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">underlining the tangible impact of EU support on the development of the Republic of Moldova from an economic perspective.\\u00a0<\\\/span><\\\/li>\\n<\\\/ul>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">The \\u201cStronger Together\\u201d campaign was launched to mark several important milestones, which highlight the results of EU-Republic of Moldova relations:\\u00a0<\\\/span><\\\/p>\\n\n\n<ul>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">The 10<\\\/span><span style=\\\"font-weight: 400;\\\">th<\\\/span><span style=\\\"font-weight: 400;\\\"> Anniversary of the Eastern Partnership;<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">The 5<\\\/span><span style=\\\"font-weight: 400;\\\">th<\\\/span><span style=\\\"font-weight: 400;\\\"> Anniversary of the Association Agreement between Moldova and EU;<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">The 5<\\\/span><span style=\\\"font-weight: 400;\\\">th<\\\/span><span style=\\\"font-weight: 400;\\\"> Anniversary of the Deep and Comprehensive Free Trade Area (DCFTA);<\\\/span><\\\/li>\\n\n\n<li style=\\\"font-weight: 400;\\\" aria-level=\\\"1\\\"><span style=\\\"font-weight: 400;\\\">The 5th Anniversary of the Visa Liberalisation for Moldovan citizens to the EU members states.\\u00a0<\\\/span><\\\/li>\\n<\\\/ul>\\n\n\n<p><span style=\\\"font-weight: 400;\\\">Communication activities envisaged to increase EU visibility through the \\u201cStronger Together\\u201d campaign have been linked to a series of actions implemented by several EU funded projects.\\u00a0<\\\/span><\\\/p>\"}}]}]}]},{\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"default\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\",\"image_position\":\"center-center\",\"padding\":\"xsmall\"},\"children\":[{\"type\":\"row\",\"props\":{\"layout\":\"1-4,3-4\",\"margin_remove_bottom\":false,\"margin_remove_top\":false},\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-4\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p><strong>EU Day 2019<\\\/strong><\\\/p>\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"margin\":\"default\",\"content\":\"\n\n<p>A TV spot invitation of H.E. EU Ambassador for people to celebrate EU Day in Chisinau, Cahul and other cities and villages all around the country was produced and broadcasted on the most diverse split of the 6 national TV, 7 regional TV channels and 5 national radio stations.<\\\/p>\"}}]},{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"3-4\"},\"children\":[{\"type\":\"video\",\"props\":{\"video_controls\":true,\"margin\":\"default\",\"video_autoplay\":\"\",\"video_box_shadow\":\"\",\"video_box_decoration\":\"\",\"video\":\"https:\\\/\\\/www.youtube.com\\\/watch?v=DusKMnq-trA\",\"video_width\":\"100%\",\"video_height\":\"300\"}}]}]}]},{\"name\":\"Branding\",\"type\":\"section\",\"props\":{\"style\":\"default\",\"width\":\"large\",\"image_size\":\"cover\",\"padding\":\"small\",\"image_position\":\"center-center\",\"vertical_align\":\"middle\",\"title_position\":\"top-left\",\"title_rotation\":\"left\",\"title_breakpoint\":\"xl\"},\"children\":[{\"type\":\"row\",\"children\":[{\"type\":\"column\",\"props\":{\"image_position\":\"center-center\",\"media_overlay_gradient\":\"\",\"width_medium\":\"1-1\"},\"children\":[{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p><strong>EU Day in Tiraspol 2019 <\\\/strong><\\\/p>\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"margin\":\"default\",\"content\":\"\n\n<p>The Europe Day in Chisinau and Cahul was followed by the EU Day flagship event in Tiraspol with the participation of EU Delegation, 13 EU Embassies and 4 EU Projects, as well as US Embassy to Moldova and OSCE Mission to Moldova high officials.<\\\/p>\"}},{\"type\":\"image\",\"props\":{\"margin\":\"default\",\"image_svg_color\":\"emphasis\",\"image\":\"wp-content\\\/uploads\\\/EuropeDay2019_Tiraspol-301.jpg\"}},{\"name\":\"\",\"type\":\"headline\",\"props\":{\"title_element\":\"h3\",\"content\":\"\n\n<p><strong>Highlights<\\\/strong>:<\\\/p>\"}},{\"name\":\"\",\"type\":\"text\",\"props\":{\"column_breakpoint\":\"m\",\"margin\":\"default\",\"content\":\"\n\n<ul>\\n\n\n<li>According to the data provided daily by the TV monitoring company, 446.608 people saw the EU Day spot at least once and 734.452 of people saw the video at least 3 times.<\\\/li>\\n\n\n<li>The Open-Air event was attended by at least 600 of people from Transnistria, especially young students from local university. 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