{"id":134200,"date":"2025-05-14T16:53:27","date_gmt":"2025-05-14T13:53:27","guid":{"rendered":"https:\/\/eu4moldova.eu\/?p=134200"},"modified":"2026-02-02T12:51:56","modified_gmt":"2026-02-02T10:51:56","slug":"eu4business-initiative-supports-growth-and-extension-of-moldovan-businesses","status":"publish","type":"post","link":"https:\/\/eu4moldova.eu\/en\/eu4business-initiative-supports-growth-and-extension-of-moldovan-businesses\/","title":{"rendered":"EU4Business initiative supports growth and extension of Moldovan businesses"},"content":{"rendered":"\n

Maxim Alexei, a young entrepreneur from Molovata Noua, a village in the Dubasari District of Moldova, has successfully transformed his childhood passion into a lucrative business. The passion \u2013 for making wooden toys \u2013 was inherited from his grandfather and father, and led him to open a modern workshop where he now produces the toys.<\/strong><\/p>\n\n\n\n

\u201cMy father was a woodworker, and so was my grandfather,\u201d\u00a0Alexei says.\u00a0\u201cThis craftsmanship has been passed down from generation to generation. As a teenager, I was passionate about sports, but when the time came to choose my future path, I instinctively chose wood carving.\u201d Alexei began crafting wooden toys about twelve years ago when his father suggested making some cars for his grandson Kiril \u2013 Alexei\u2019s son.<\/p>\n\n\n\n

\u201cI carved some toys and gave them to Kiril and my younger daughter to play with, and they almost fought over them.\u201d\u00a0Alexei says.\u00a0\u201cThen, my dad encouraged me to make a few more models and sell them.\u201d<\/p>\n\n\n\n

This was the starting point for\u00a0Alexei\u2019s business\u00a0<\/strong>\u2013 selling toys at fairs and on the streets of the Moldovan capital Chisinau.\u00a0\u201cI remember it well,\u201d he says. \u201cWe would sit with the toys on the corner of Stefan cel Mare Boulevard and Tighina street, with a small table. It was hard work, but there were also beautiful moments. That’s how I ventured into the world of toys.\u201d<\/p>\n\n\n\n

Alexei has always prioritized sustainable production methods. The wood used for making the toys is sourced from the locals in Molovata Noua and the surrounding area. To give the toys a unique texture, Alexei <\/strong>mainly uses wood from fruit trees, which is also an environmentally friendly way to reuse natural resources.<\/p>\n\n\n\n

\u201cIn producing toys, we primarily use fruit trees such as walnut, mulberry, pear and cherry,\u201d\u00a0Alexei says. \u201cWe get the raw materials from people in the village.\u201d<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Friendship turns into business partnership<\/p>\n\n\n\n

On one of the streets of Chisinau, Irina Agafita, the organizer of the Ia Mania<\/strong> and Mai Dulce <\/strong>festivals, noticed Alexei <\/strong>and his wooden toys.<\/p>\n\n\n\n

\u201cI met Maxim when he was selling his toys on the streets,\u201d\u00a0Agafita says.\u00a0\u201cI was in charge of organizing folk craftsmen who wanted to participate in events and festivals. That’s how we met, and over time we became friends.\u201d<\/p>\n\n\n\n

However, the collaboration between Agafita and Alexei <\/strong>faced challenges when the COVID-19 pandemic began, as Alexei <\/strong>relied on fairs and events for sales, and large public events were banned under pandemic lockdown rules. The uncertainty prompted the young man to seriously consider finding a job abroad, as he could no longer financially support his family. In response, Agafita suggested launching an online store to showcase and market the toys. This initiative led to the creation of the \u201cPINO<\/a>\u201d toy brand.<\/p>\n\n\n\n

Expansion opportunities with EU support<\/h2>\n\n\n\n

To further expand their business, thanks to the East Europe Foundation<\/a>, Alexei <\/strong>and Agafita <\/strong>secured a grant of EUR 37,500<\/strong> financed by the European Union<\/strong>, co-financed by Sweden as part of the project \u201cWe Capitalize on the Potential of Civil Society for the Promotion and Development of Social Entrepreneurship in the Republic of Moldova\u201d.<\/strong> The investment is being used to construct a modern workshop from the ground up, enabling them to increase toy production and create more jobs in the community.<\/p>\n\n\n\n

\u201cAs part of this project, we\u2019re building a production hall, which will also include space for organizing workshops for children,\u201d\u00a0Agafita says.\u00a0\u201cWe plan to purchase the woodworking machinery that we will need to enhance our production capacity and will allow us to manufacture new kinds of toys. Our dream is to collaborate with major stores abroad and introduce our products to foreign markets.\u201d<\/p>\n\n\n\n

Another idea for the future is to create a \u201cfairy\u201d space for children on the banks of the Nistru River.<\/p>\n\n\n\n

\u201cOn the banks of the Nistru River, Maxim has a large area of land surrounded by pine trees, and we\u2019re thinking of building a workshop and creating an open space there, where both children and parents can reconnect with nature through toys and games. It’s a grandiose project we’re dreaming of.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Maxim Alexei, a young entrepreneur from Molovata Noua, a village in the Dubasari District of Moldova, has successfully transformed his childhood passion into a lucrative business. The passion \u2013 for making wooden toys \u2013 was inherited from his grandfather and father, and led him to open a modern workshop where he now produces the toys. […]<\/p>\n","protected":false},"author":31,"featured_media":134193,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1892,34],"tags":[],"topics":[1960,1977],"class_list":["post-134200","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-news","category-stories","topics-business","topics-local-development"],"acf":{"event_start_date":null,"event_end_date":null},"yoast_head":"\nEU4Business initiative supports growth and extension of Moldovan businesses - EU for Moldova<\/title>\n<meta name=\"description\" content=\"Maxim Alexei, a young entrepreneur from Molovata Noua, a village in the Dubasari District of Moldova, has successfully transformed his childhood passion into a lucrative business. 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