The general objective of the project is to enhance the potential of communication of citizens, civil society organisations and media outlets in Moldova’s regions in debating local issues and policies.

- Develop the capacity of local non-governmental organisations and media outlets in the area of communication and public awareness-raising in regions, by training and sub-granting for developing and disseminating a creative media content that promotes the European Union values and support for the sustainable development of Moldova’s regions.
- Strengthen the knowledge and skills of local non-governmental organisations in holding information campaigns on topics of local interest by supporting them with planning and holding participatory public events on the supply of public services.
- Improve knowledge in public informing and awareness-raising on sustainable development and local public services, by training and exchange of experience and of good practices in this area.
- Provide complex informing and creative awareness-raising on the European values and support provided by the EU for modernising Moldova by having API carry out campaigns, at regional and national levels, for enhancing the visibility of EU-funded projects.

- The capacities of local CSOs and media outlets in the area of communication and public awareness-raising in regions fortified, by training and sub-granting local projects for creating and disseminating creative media contents that promotes the EU values and support for the sustainable development of Moldova’s regions.
- The knowledge and skills of local CSOs and media outlets improved in holding information campaigns on topics of local interest, including the local public services.
- A complex informing and creative awareness-raising on the EU values and support provided by EU for modernising Moldova by having API carry out campaigns, at regional and national levels, for enhancing the visibility of EU-funded projects developed.