ВЫЯВЛЕНИЕ И ПРОДВИЖЕНИЕ ТУРИСТИЧЕСКОГО ПОТЕНЦИАЛА КАУШАНСКОГО РАЙОНА

An analysis of the tourist potential of Causeni district, identification of the distinguishable characteristics of the area and the new development opportunities on tourist market was undertaken by Mihaela Taranu, tourism expert and intern within Mayors for Economic Growth Initiative (M4EG).

The visit aimed to identify the tourism recommendations in creating the offer and potential of the region, the role of actors, tourist image of the destination, taking into services and products that exist or that can be account the actions of the Local Economic developed. As a result, the expert came up with Development Plan of the city and of the district.

Together with Causeni city hall and district council representatives and with the help of local stakeholders in tourism sector, Mihaela explored Causeni city and the surrounding rural areas, such as Zaim, Salcuta, Copanca, Leuntea, Gradinita, Opaci, Cirnateni, and Hagimus villages for several days. This area is defined by the religious, wine and cultural tourism,
with potential to develop the rural tourism (agro tourism), nature (ecologic, adventure tourism) and industrial tourism.

The specialists identified one component of Ramsar Zone “Lower Dniester”, specialised handicraft in woodcarving in Copanca village, the Assumption Church from Causeni city, Gogu winery, one tourist complex (with lake, gazeboes, tourist houses, vineyards, orchards, stable for animals and poultry), Ethnography and History Museum of Causeni, Monastery Marta and Maria, the Museum-house ”Alexei Mateevici” from Zaim village, the museum complex ”Ioan Zlotea Monk”, Salcuta Winery, etc.

Both the city and the district consider tourism as one of the development priorities, also mentioned in their Local Economic Development Plans. The local authorities, together with M4EG intern, examined several ideas to develop forms of tourism that are existent or have a high potential for development. They also plan to create some touristic routes for hiking, to organise festivals with local specific, to elaborate promotional materials, and have a website related to touristic destinations and services in Causeni district.

Mihaela Taranu, the M4EG intern, took similar visits to Criva, Selemet and Lalova municipalities in order to talk to local actors and identify the tourism potential at the local level. All visits have finalised with an analysis of the destination that includes:
(1) the current situation (the assessment of the tourism potential, unique selling points, current market, stakeholders in the region and their role); (2) the development analysis (developments, target markets, forms of tourism that can be developed and the preferable scenarios based on the conducted interviews); and (3) recommendations on how to achieve the
preferable future. The analysis is in the form of a document that is handed over to local public authorities, based on which they can further implement their actions from the Local Economic Development Plans.