Moldova Is Mine – a Campaign of Unity and National Belonging on the European Path of the Republic of Moldova
The Institute for European Policies and Reforms (IPRE) and the European Union Information Centre “Europe Café” are launching the national information campaign “Moldova Is Mine” – a civic initiative aimed at promoting a public-interest message that strengthens the sense of unity among citizens, belonging to the Republic of Moldova, and support for its European path.
The campaign highlights the deep connection between citizens and what they value most: their country, people, places, culture, traditions, and Moldova’s future in the European family. It is an invitation to Moldovans everywhere to rediscover the beauty, dignity, and potential of their own country in a modern, positive, and European context.
At the heart of the campaign is an emotional video spot, in which Moldovans take selfies in front of iconic European landmarks – such as the Eiffel Tower (Paris), the Sagrada Família (Barcelona), or the Brandenburg Gate (Berlin). With a simple gesture, the camera rotates to reveal stunning images from Moldova – the Soroca Fortress, Orheiul Vechi, and the statue of Stephen the Great in Chișinău. Without narration, using only evocative imagery, the video delivers a clear message: pride in belonging to a country with deep roots and a clear European future.
The campaign reinterprets Moldova’s visual symbols in a contemporary way that conveys dignity, unity, and confidence. It is an effort to strengthen social cohesion and build public trust in the Republic of Moldova’s European direction.
All citizens of the Republic of Moldova, at home and abroad, are encouraged to actively take part in the campaign by taking selfies in their favorite places in Moldova and sharing them on social media with the hashtag #Moldovaeamea.
The “Moldova Is Mine” campaign is implemented by the Institute for European Policies and Reforms (IPRE) and the EU Information Centre “Europe Café”, with financial support from the Embassy of the Kingdom of the Netherlands in the Republic of Moldova.
