The communication campaign “Created in Moldova – Appreciated in the World” was launched on the occasion of the 4th Anniversary of the Deep and Comprehensive Free Trade Agreement (DCFTA) to highlight the tangible results achieved within this Agreement for the development of local economy and the life of citizens. The campaign focused on informing about the opportunities offered by DCFTA to Moldovan companies and production of high-quality products, as well as success stories of local SMEs and business sector representatives.
During the campaign, the public was informed about the benefits the EU-Moldova Association Agreement and DCFTA can bring to local economy and businesses, with a specific focus on highlighting a feeling of being proud for the goods produced by Moldovan companies. Over 840 people had access to information and practical guidance during trainings, discussions with relevant experts and information sessions organised in various regions of the Republic of Moldova, which touched upon topics as:
- Increasing the competitiveness and quality of products;
- International and EU export requirements;
- Access to finance;
- Possible funding opportunities.
During the campaign, an online portal was created, along with several social network accounts, with the scope of increasing the outreach to broader audience. An online press office was also launched, providing objective information and timely news on aspects related to local business sector, in the context of AA / DCFTA.
