THE EU PROJECT RBISC HELPS START-UPS OF ATU GAGAUZIA TO DEVELOP THEIR BRANDS

The importance of the trademark cannot be overemphasized. Each company wants to selfidentify among a large number of competitors and tries to gain popularity among consumers. This is especially true for start-up companies. However, not every start-up entrepreneur has the opportunity to find the means to promote their product or service.

The EU project for the establishment of the Regional Business Information and Support Centre of ATU Gagauzia (RBISC), which is being implemented by the Executive Committee, within the framework of the initiative «Mayors for Economic Growth», actively assists entrepreneurs of the region in promoting their business, namely, develops brands and brand books that allow them to become recognizable and attract the attention of the customers.

At the beginning of this year, the RBISC centre developed a brand for promoting the Kex by Lex coffee house, which just recently opened, but has already become a favorite place for residents and visitors of Vulcanesti. Creative design of the signs and showcases, staff uniforms and various packaging is noticeably distinctive and easily recognizable as a result of the joint work of the experts-designers, the RBISC center and Olesia Mocan, the head of the enterprise.

Another brand that has been added to the implemented activities of the RBISC project is dedicated to the unique tourist mini complex created by the young company “HAKIKAT” SRL in Chadyr-Lunga, which will soon open its doors to local and foreign tourists. During the development of the brand, the wishes of the entrepreneur on the application of elements of the Gagauz national ornament were taken into account.

The package of services included the development of the logo and brand book itself, which presents the visualization of the brand: placement and application of the logo on business printing, souvenir products, on promotional materials in the form of booklets, billboards, panels and various indicators.

In particular, the project developed logos for Gagauz national meat products «BAUR» and «KAURMA». Recipes for these products are handed down from generation to generation.

The Regional Business Information and Support Center of the ATU Gagauzia is not limited to supporting only entrepreneurs. Within the framework of the project, their efforts are also directed towards the promotion of national Gagauz products and crafts, which are the heritage of the people of Gagauzia.

All brands will help to popularize these national products, both within and outside the region, and will help to better understand the traditions of the Gagauz people.

Last but not least – RBISC is now in the process of developing another brand to support and promote the revived traditions of Gagauzia carpet weaving. The experts have already begun work on its establishment. The finished logo will also become a symbol of the «Gagauz kilimneri» carpet festival, which is held annually in the village of Haydar. This year, due to the pandemic, the festival will be organized in a new format, with the assistance of the RBISC project, an exhibition of unique Gagauz carpets on-line.