Press Tour of Small and Medium Enterprises implementing Eco-innovation in the Republic of Moldova

Within EU4Environment Green Economy project component, implemented by UNEP in close cooperation with the Public Procurement Agency under the Ministry of Finance of the Republic of Moldova and the PA EcoContact, is focussed on promotion of SPP and eco-labelling. This work aims to promote companies’/SMEs’ readiness to respond to public procurement tenders with sustainability criteria. The promotion of SPP and eco-labelling should in turn also help to motivate companies to produce/offer more greener and environmentally friendly products/services, thus contributing to the overall greening of the Moldova economy and market. 

The conducted press tour aimed to raise the awareness of SMEs, and that of the broader population, on the benefits of eco-innovation and sustainable production. It did so by bringing journalists to visit at least 5 enterprises who have already taken steps towards greening their value chains, thereby providing examples, best practices and lessons learned for other interested businesses.

These visits and interactions with company representatives enabled to produce newspaper articles and social media content, while also improving the overall capacity of journalists and influencers on communicating about topics related to the green economy. The study tour also shared additional experiences from SMEs outside of the Republic of Moldova.

The tour also was an opportunity for national and local authorities to highlight what measures they have in place/in the pipeline to further motivate businesses to seek green, innovative solutions that will strengthen their market position and competitiveness in the long-term.