Strategic Communication and Support to mass-media in the Republic of Moldova

Project Description
The project “Strategic Communication and Support to Mass-Media” (StratCom) started in January 2019 and is scheduled to end on December 31, 2022. The project has three key components:

Component 1 – Strategic Communication on EU and EU support;
Component 2 – Management of EU Centre in Chisinau and network of EU Information Centres and Euro clubs in the country;
Component 3 – Support for mass-media and media literacy.

The overall objective of the project is to support the successful implementation of democratic reforms in the Republic of Moldova, through increased visibility of EU and EU assistance provided to the Republic of Moldova, thus ensuring a stable, prosperous and democratic future for all its citizens.

The communication and visibility activities undertaken in the framework of this project should make clear reference to the Association Agreement (AA) and the Deep and Comprehensive Free Trade Agreement (DCFTA).
Specific Objective
The overall objective of the project is to support the successful implementation of democratic reforms in the Republic of Moldova, through increased visibility of EU and EU assistance provided to the Republic of Moldova, thus ensuring a stable, prosperous and democratic future for all its citizens. The communication and visibility activities undertaken in the framework of this project should make clear reference to the Association Agreement (AA) and the Deep and Comprehensive Free Trade Agreement (DCFTA).
Expected Results
- A unique, credible, identifiable EU voice that is proactive in setting the tone for EU-Moldova relations that is adapted for relevant channels and that resonates with carefully selected target audiences is established.
- Momentum and support for the reform programme and mirroring priority reforms under the EU-Moldova Association Agreement by illustrating the resulting concrete benefits most relevant to the citizens of the Republic of Moldova, provided by EU support, is maintained.
- Communication activities of all EU funded projects in the Republic of Moldova are mainstreamed in a coordinated manner and implementing the campaigns in coordination with existing efforts in the field of communication and visibility (regional EU-funded project EU Neighbours East and EEAS East Stratcom Task Force).
- A branded EU Centre in Chisinau that serves as a venue for EU related events and campaign activities on a regular basis is created and managed.
- Capacities of the existing regional EU Info Centres and Euro clubs are consolidated.
Their activities are mainstreamed into the overall communication strategy and umbrella communication campaigns.
- Regular communication support to the EU Delegation is provided for strategic coordination of EU-funded projects and programmes operational in the Republic of Moldova and management of relevant online platforms that coordinate and promote project information.
- Support is provided for the mass-media in the Republic of Moldova through activities which will enable and improve availability and quality of locally produced content.
- Media literacy of target audiences is improved, along with attitudes towards media consumption practice.
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PROJECT DETAILS
Moldova
Priority Area:
Partnership that empowers
Subsector:
Communication & support to media
Topic:
Communication, Media
Project Status:
Ongoing
Start Date:
01.01.2019
End Date:
31.12.2022
Implementing Organisation:
COMMWITHUS
Funding by the EU:
€5 443 230
Website:
eu4moldova.eu
EU Project Number:
404-161
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