The main focus of this communication campaign is to increase the level of awareness of Moldovan citizens on the European Union and its Member States, its role in its relations with the country and the support and assistance provided, as well as its culture and values. The “Stronger Together” Communication Campaign aims to communicate about tangible results to the Moldovan people due to EU assistance and support. Developed as an umbrella campaign created to gather under the same core narrative the information and communication activities implemented by the EU and EU funded projects, as well as bilateral support of EU Member States under the Team Europe spirit, “Stronger Together” aims to provide objective and interesting information about EU values and culture, as well as EU assistance and support.
The campaign has several specific objectives:
- Informing about tangible results of EU assistance and reforms implemented in the context of EU-Moldova relations, about the efforts to improve the quality of life of Moldovan citizens;
- Engaging civil society, community organizations and social networks to inform and share knowledge on EU values and assistance provided, focusing on people’s well-being at the core of their actions;
- underlining the tangible impact of EU support on the development of the Republic of Moldova from an economic perspective.
The “Stronger Together” campaign was launched to mark several important milestones, which highlight the results of EU-Republic of Moldova relations:
- The 10th Anniversary of the Eastern Partnership;
- The 5th Anniversary of the Association Agreement between Moldova and EU;
- The 5th Anniversary of the Deep and Comprehensive Free Trade Area (DCFTA);
- The 5th Anniversary of the Visa Liberalisation for Moldovan citizens to the EU members states.
Communication activities envisaged to increase EU visibility through the “Stronger Together” campaign have been linked to a series of actions implemented by several EU funded projects.
