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The European Union, in partnership with the OECD and the International Trade Centre (ITC), officially launched EU4Business: Empowering Trade and Competitiveness in Eastern Partnership Countries (ETaC), an initiative aimed at supporting trade development and strengthening competitiveness in the Eastern Partnership countries.

EU supports Moldova’s economy with the launch of the EU4Business (ETaC) project

18/09/2025

The European Union, in partnership with the OECD and the International Trade Centre (ITC), officially launched EU4Business: Empowering Trade and Competitiveness in Eastern Partnership Countries (ETaC), an initiative aimed at supporting trade development and strengthening competitiveness in the Eastern Partnership countries.

The project seeks to boost economic competitiveness through trade facilitation reforms, support for SMEs, and modernization of evidence-based economic policies. It marks the start of activities in the Republic of Moldova, one of the beneficiary countries.

At the opening, Deputy Prime Minister and Minister of Economic Development and Digitalization, Doina Nistor, said: “With EU support and projects like EU4Business, we are firmly committed to helping Moldovan companies in their digital transformation and in strengthening competitiveness on international markets. This project is a real opportunity for businesses to adapt to global demands and build a resilient and prosperous economic future for Moldova.”

EU Ambassador to Moldova, Iwona Piórko, added: “Trade is not only about exchanging goods and services. It also provides citizens with opportunities, connects businesses to new prospects, and brings stability and growth to societies. Strengthening Moldova’s competitiveness and improving its trade are key EU priorities in partnership with the country.”

“The new OECD-ITC joint EU4Business project aims to help Moldova overcome structural bottlenecks, boost trade, investment, and competitiveness, and foster economic convergence with the EU in terms of productivity and living standards,” said Daniel Quadbeck, Head of the OECD Eastern Europe and South Caucasus Unit.

During the event, OECD and ITC representatives presented the project’s main components and planned activities, including initial findings on Moldova’s trade facilitation environment, highlighting both achievements and areas needing further action.

ETaC will help create a more predictable and digitalized economic environment favorable for trade and investment, complementing the EU’s Economic Growth Plan for Moldova. The event brought together national decision-makers, international experts, and SME support organizations.

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