Launched today, the campaign "My family. The European family" reminds of the cruel reality of the not-so-distant past of the Republic of Moldova, but also of the advantages of European integration.

My family. The European family. A campaign that brings Moldovans closer

02/05/2024

Launched today, the campaign “My family. The European family” reminds of the cruel reality of the not-so-distant past of the Republic of Moldova, but also of the advantages of European integration. The campaign, which will continue over the next two months, is implemented at the initiative of the Institute for European Policies and Reforms (IPRE), the Institute for Strategic Initiatives (IPIS) and Europe Café, with the European Union (EU) funding. The objective of the campaign is to present to the citizens of the Republic of Moldova the advantages of European integration and the democratic values in general, as well as to fight the disinformation regarding European Union.

The central element of the campaign is the video that presents the story of an 83-year-old woman whose life and family were put to difficult trials.

The idea behind the campaign is to remind Moldovans what life was like in these lands, the dramas of this country, but also of the inhabitants who in the last 80 years have gone through many trials: from war and organized hunger, to deportations, isolation, poverty and illegal migration, tragedies that marked hundreds of thousands of people, destroyed lives and childhoods.

The chance of European integration, according to the authors of this campaign, is to be able to guard against possible isolation or limitations and to advance towards a society where fundamental rights are respected. The European integration of the country is today a guarantee for all families in the Republic of Moldova, the fact that they will be able to travel freely, they will be able to see each other, wherever they live.

For the heroine of the campaign, it is unimaginable a future in which Moldovans cannot travel, return home for the holidays, the borders are closed and “we cannot see each other”, or “fences between nations” are put up again and, in which families are separated by conflicts, wars or pandemics.

The Republic of Moldova is represented by its people, and the campaign’s messages are addressed to Moldovans from all corners of the world. The campaign emphasizes the fact that European integration targets everyone and brings benefits to each individual citizen, both for those living in the Republic of Moldova and in the diaspora.

The campaign “My family. The European Family” is implemented at the initiative of the Institute for European Policies and Reforms (IPRE), the Institute for Strategic Initiatives (IPIS) and Europe Café, with funding from the European Union (EU). The campaign will be carried out through social networks, on television and radio, as well as outdoor banners. The campaign is implemented between May and June 2024 and is an apolitical initiative, not associated with any political force or politician in particular. This represents the vision of the partner organizations regarding the future of the European integration of the Republic of Moldova and the optimal way to preserve our peace, prosperity and freedom.